Coca-Cola is shutting down the juice and smoothie brand Odwalla at the end of July. Coca-Cola is to cut about 2,200 jobs in its global workforce as part of a restructuring plan. This is the end of a long saga. Juice maker Odwalla Inc. Thursday pleaded guilty and agreed to pay a record $1.5 million fine in what federal officials said was the first criminal conviction in a contaminated food outbreak. Some hotels and rental hosts may still be taking bookings that California has banned. [19], "Deadly Bacteria a New Threat To Fruit and Produce in U.S.", "Questions of Pasteurization Raised After, "What Can Consumers Do to Insure Food Safety? Gallagher added, "We had a process (in 1996) that we believed wholly effective in producing safe, high-quality juice." The growing popularity of YouTube in South Korea has led to questionable attempts by users to gain viewers, including promises of vigilante justice. [3][12][15] Instead, Odwalla relied on washing usable fruit with sanitizing chemicals before pressing. L.A. County on verge of becoming COVID-19 epicenter: ‘We are getting crushed’. The beverage giant had already announced that it will discontinue some beloved, if outdated, drinks, like Tab, Zico and Odwalla. Fifteen of the cases are children. [11] Fourteen children were hospitalized with hemolytic-uremic syndrome, a severe kidney and blood disorder, and were, according to doctors, "likely to have permanent kidney damage and other lasting problems". ; Company Took Steps", U.S. Department of Health and Human Services, "How to Make Your Company More Resilient", "Odwalla will pasteurize its apple juice", "Tropicana welcomes use of flash pasteurization", "Agreement Reached Between Odwalla, Inc. and U.S. Attorney in Fresno, CA", "Juice-Poisoning Case Brings Guilty Plea and a Huge Fine", "Purifying a tainted corporate image: Odwalla's response to an, 2008 United States salmonellosis outbreak, 2017–18 South African listeriosis outbreak, 2018 Australian rockmelon listeriosis outbreak, Spanish Agency for Food Safety and Nutrition, https://en.wikipedia.org/w/index.php?title=1996_Odwalla_E._coli_outbreak&oldid=989582478, Pages containing links to subscription-only content, Articles with dead external links from April 2015, Creative Commons Attribution-ShareAlike License, The outbreak was profiled in the fourth-season episode of, The outbreak is discussed in a book on Food Safety, This page was last edited on 19 November 2020, at 20:46. However, E. coli bacteria was ultimately identified in an Odwalla product and blamed for the death of 16-month-old Anna Gimmestad of Evans, Colo., who died of heart and lung failure Nov. 8, 1996. of deaths: 1. [12][13] The company laid off 60 workers, and, at the end of the fiscal year, posted a loss of $11.3 million. Hordes of YouTube vigilantes awaited. Odwalla makes healthy fruit smoothies, protein shakes, 100% juices and quenchers using the best fruits and nuts. [9] Flash pasteurization, as well as several other safety precautions,[14] were introduced to the manufacturing process, and the juices reappeared on store shelves on December 5, 1996. [1] In consequence, Odwalla stock fell by forty percent and sales of its products dropped by ninety percent. [17] In addition, the company spent roughly another $12 million settling about a dozen lawsuits from families whose children were infected. 1998: In what federal officials say is the largest criminal fine for a food injury case to date, Odwalla agrees to pay $1.5 million and pleads guilty to charges of contaminated apple juice shipments. [7] The outbreak came as a surprise as the plant had been inspected by the FDA three months earlier, and Odwalla supervisors were not aware that the E. coli bacteria could grow in acidic, chilled apple juice. The FDA subsequently announced a recall of all Odwalla juices containing raw apple juice. Advertisement A notorious child rapist was released from prison. They sold their product from the back of a Volkswagen van to local restaurants, employing slogans such as "soil to soul, people to planet and nourishing the body whole". 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